A home-grown business founded in 2002 by Joanne and David Morris, Little Monsters is an event and party hire company based in Havant, Hampshire. With a range of bouncy castles and inflatables – and even a rodeo reindeer – available for hire, Joanne and David approached us with aspirations to grow their business and get more bookings for locations within reach of their local base.
David had previously heard of the benefits of using Google AdWords, but didn’t really understand the platform or where to start with it. After spending time to understand the products involved and what represented a ‘win’ and what didn’t for Little Monsters, our Pay Per Click Specialists got to work building not one, but two tightly-targeted search campaigns to drive relevant traffic to Little Monsters’ website.
Using location-based keywords in one campaign and IP targeting on another, we were able to refine the traffic to an audience we knew David and Joanne could service, therefore increasing their chances of maximising their ROI.
Since creating a targeted AdWords campaign, sales for Little Monsters have increased by 40% and are constantly improving as we optimise the campaign further and target a wider range of products. The success of this project has been so strong that David has created another business with a separate website.
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